Hello, I am Gu
Founding designer of two successful apps. The first one Instabridge has 250M+ installs. The second one Doktor.se became a unicorn and Europe’s No.2 digital healthcare app. Also the sole designer of Spotify’s award-winning developer portal, and the executive storyteller who crafted viral videos that changed company strategy.

REIMAGINE SPOTIFY’S
DEVELOPER PORTAL
Design Spotify’s award-winning developer portal

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BECOME AN
EXECUTIVE STORYTELLER
Crafted innovative videos for Spotify’s C-suite executive meeting, which went viral internally and changed crucial company strategies

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DOKTOR.SE TRANSFORMATION
The design process behind rethinking and redesigning a 5.5 billion kronor company’s entire set of vital software

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What product design means TO me
5 key learnings from revamping Instabridge (250M+ installs),
reaching its crucial first million downloads

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NATURAL CYCLES REDESIGN

Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app

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REVE
A makeover of Sweden's popular fashion app