Hello, I am Gu
The first and only designer for the first 3 years of Instabridge (250M+ downloads) and Doktor.se (scaled to $680M), and the main designer behind Spotify’s award-winning developer portal. 10+ years of distilling complexity to clarity, and lovability.

the Design that
fueled hypergrowth
The design process and UX decision-making behind shaping Doktor.se’s entire software suite, from its early startup days through its hypergrowth into Europe’s No.2 digital healthcare app.

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Designing Spotify’s Developer Experience for millions
How I led the product and UX design of Spotify’s developer portal — empowering a global community to build and explore with the world’s biggest audio API.

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Clarity as a powerful form of persuasion
Crafted groundbreaking tech explanation videos for Spotify’s C-suite executives, making 17 years of engineer-only core tech stack knowledge accessible to all stakeholders. The video went viral internally and changed crucial company strategies

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The Product Design Philosophy I Built my entire Career On
A five-part product design philosophy developed while founding Instabridge (250M+ downloads) that continued to prove itself across industries, products, and changing tools

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NATURAL CYCLES REDESIGN

Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app

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