Hello, I am Gu
The first and only designer for the first 3 years of Instabridge (250M+ installs) and Doktor.se (scaled to $680M). Also the sole designer of Spotify’s award-winning developer portal, and the storyteller who crafted viral videos that changed company strategy.

DOKTOR.SE TRANSFORMATION
The design process behind rethinking and redesigning a 6.5 billion kronor company’s entire set of vital software

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REIMAGINE SPOTIFY’S
DEVELOPER PORTAL
Design Spotify’s award-winning developer portal

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BeCOME AN
EXECUTIVE STORYTELLER
Crafted groundbreaking videos for Spotify’s C-suite executives, which went viral internally and changed crucial company strategies

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What product design means TO me
5 key learnings from revamping Instabridge (250M+ installs),
reaching its crucial first million downloads

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NATURAL CYCLES REDESIGN

Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app

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REVE
A makeover of Sweden's popular fashion app