Hello, I am Gu
Founding designer of two successful apps. The first one Instabridge has 100M+ installs. The second one Doktor.se became a unicorn and Europe’s No.2 digital healthcare app. Also the sole designer of Spotify’s award-winning developer portal, and the executive storyteller who crafted viral videos that changed company strategy.
Hello, I am Gu
Founding designer of two successful apps. The first one Instabridge has 100M+ installs. The second one Doktor.se became a unicorn and Europe’s No.2 digital healthcare app. Also the sole designer of Spotify’s award-winning developer portal, and the executive storyteller who crafted viral videos that changed company strategy.
REIMAGINE SPOTIFY’S
DEVELOPER PORTAL
Design Spotify’s award-winning developer portal
REIMAGINE SPOTIFY’S
DEVELOPER PORTAL
Design Spotify’s award-winning developer portal
BECOME AN
EXECUTIVE STORYTELLER
Crafted innovative videos for Spotify’s C-suite executive meeting, which went viral internally and changed crucial company strategies
BECOME AN
EXECUTIVE STORYTELLER
Crafted innovative videos for Spotify’s C-suite executive meeting, which went viral internally and changed crucial company strategies
DOKTOR.SE TRANSFORMATION
The design process behind rethinking and redesigning a 5.5 billion kronor company’s entire set of vital software
DOKTOR.SE TRANSFORMATION
The design process behind rethinking and redesigning a 5.5 billion kronor company’s entire set of vital software
What product design means TO me
5 key learnings from revamping Instabridge (100M+ installs),
reaching its crucial first million downloads
What product design means TO me
5 key learnings from revamping Instabridge (100M+ installs),
reaching its crucial first million downloads
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
NATURAL CYCLES REDESIGN
Applying the 5 key learnings from the Instabridge journey to
redesign the world's first contraceptive app
REVE
A makeover of Sweden's most popular fashion app
for millennial girls
REVE
A makeover of Sweden's most popular fashion app
for millennial girls